about
Hello there!
i am Lina, a communication and Strategic Designer who appreciates stories more than anything.
With the help of Design Thinking, I want to provide people and organizations with ways to improve, create and innovate – by hearing them, understanding their needs and acting upon their wishes. I intend to do that while being close to people: the client, the target group, my team, experts and everyone else who might be involved.
To be able to do so, I have built an extensive skillset: qualitative research and reporting, brand strategies, workshop planning and facilitation, creative AI usage, (digital) marketing, conceptual designs, photography, live scribbling… and even makeup artistry and modeling, which might seem less relevant, but do come in handy every once in a while.
Obtaining my Master of Arts, I learned the principles of Strategic Design, Design Thinking and Creative Direction. Working with real clients, I was not only able to grasp the concepts intellectually, but also to improve my usage of them in a practical and extremely hands-on manner.
I use the skills acquired during my bachelor studies in communication design to execute those concepts professionally and efficiently. Therefore, I am able to guide and execute projects in their entirety.
In several jobs in design and market research, I was since able to develop my skillset even further and gain more valuable client experience.
TAKE A LOOK AT MY CURRENT CV
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HOW I LIKE TO WORK
FOCUSING ON YOU AND YOUR CLIENTS
My main concern is to understand what my clients and their target groups desire and require. My approach is empathy-centered.
STRIVING FOR PERFECTION
I am very organized and work carefully, precisely and efficiently. My goal is to create projects both my clients and I can and will be proud of.
HAVING FUN WITH THE PROCESS
Creativity flourishes in a playful and fun atmosphere. In my design process, open and imaginative phases are just as important as the analytical ones.