what I create
STRATEGIC DESIGN
Providing Holistic and User-Centric Design Strategies
The goal of Strategic Design is to assist organizations in improving their innovative and competitive qualities. The Design Thinking approach ensures that all decisions are carefully curated, thought through and – first and foremost – based in empathy and a deep understanding of the intricacies of the topic and the people involved in it.
With creativity and a future- and sustainability-oriented outlook, I can assist in developing a project that benefits both the organization and its clients.
Communication Design & Storytelling
Creating and Executing Cohesive Design Concepts
Good design isn’t only beautiful, it is a powerful tool to convey specific content with intention.
I enjoy experimenting with different mediums and techniques – letting the content and goal of the project dictate its course and outcome.
(Digital) MARKETING
Expressing your Brand Story Across Different Channels
Having a good branding and advertising strategy can make a company or concept successful.
In several design jobs and even as a marketing strategist, I gained extensive knowledge on how to determine key posts categories, design engaging photo-, video- and graphic-based content, schedule it wisely and measure a campaign’s success. I also enabled my team to be aligned on both (corporate) vision and execution, e.g. through templates and communication tools.
Workshop Concepts & Moderation
Enabling Exchange, Alignment & Ideation
I specialize in facilitating workshops to align insights and foster ideation within teams. With experience in organizing and leading various projects of my own, I’ve honed my skills in guiding teams towards a collective objective – which also included identifying common stumbling blocks and finding ways to work around them.
Working in a market research agency, I am able to be a key strategic part in face-to-face workshops with diverse clients, amplifying my expertise.
(Live) Scribbling
Translating Ideas & Concepts into Images
During workshops and thinking sessions, scribbles can serve as great conversation pieces. Having concepts captured right as they are discussed challenges the participants to consider another – oftentimes more detailed – perspective. It also helps to align the groups’ joint vision and the final scribbles can be used as project documentation, since they are easy to understand and distribute amongst a wider audience.
During presentations, live scribbling support is not only refreshing, it also helps to guide the listeners’ attention.
Over the years, I developed my own scribbling style and was able to put it to the test in several workshops, a webinar and live at a research conference talk.
PHOTOGRAPHY
Capturing Real Emotions in a Carefully Curated Setting
Photography is a powerful medium to transport real emotions embedded in constructed illusion.
My strength lies in developing visual concepts. I let the (often emotionally loaded) topic I want to portray lead me in my creative choices. I especially enjoy to create tension through contrast, which can manifest itself through expression, props, setting, styling, photography style etc..
Having experience in (studio) photography, makeup artistry, styling and modeling, I am very aware of the needs, goals and thought processes of each role – and am therefore able to create an especially trusting, friendly and productive environment on set.