WHOEVER – a Strategic Design project for Santé Naturkosmetik

During our master studies, my fellow students and I were lucky to work with Santé Naturkosmetik. They allowed us to deep-dive into their brand and product structures and to develop a product line and marketing strategy for them that was totally in line with their young and eco-conscious target group.

In a group, we developed a line of exciting and highly buildable cosmetics and makeup basics that anyone could use – complete in an eco-friendly and innovative packaging. The design should be fun, but clean, so that it would look good in every bathroom.

Correlating to Santé’s hippie heritage, the campaign is much more colorful and joyous, showing a diverse range of young people. The same aesthetic is used for an informative and highly collaborative app WHOEVER.WINS – which gives the target group the opportunity to win the participation in a festival we suggest the brand collaborates with. Their stand there is designed to be fun, add value to the visitors’ visit and also be sustainable.